During the past two years, the John Bulow Campbell Library staff has intentionally partnered with the HSHC to develop space, places, and programs to support their work. Come and learn some practical and inexpensive ways of implementing these proved and successful concepts in your library to help your community develop healthy lifestyles.
In the digital age, marketing has become both increasingly necessary and increasingly challenging for libraries. How can we market our services in ways that truly engage patrons? Brian Mathews presents a refreshing, patron-centered approach to library marketing in Marketing Today’s Academic Library. In her review of Mathews’s book in Theological Librarianship, Kate L. Ganski argues that theological libraries could greatly benefit from Mathews’s framework. In this session, we will answer Ganski’s call. Building on Mathews’s framework and using Pitts Theology Library as a case study, we will explore the steps that theological libraries can take to market their services: (1) defining patron needs and library offerings, (2) connecting with patrons, (3) selecting promotional formats, (4) branding, (5) designing messages, and (6) measuring impact. Throughout, we will explore examples and visuals from the library’s marketing of special collections, instructional programs, and other services to students, faculty, and the broader community.
Interested in boosting the level of scholarship your students use in their writing assignments? Interested in increased use of the library? In today’s reality, students have so many resources at their fingertips, yet are still using spent ideas and unreliable resources. In this workshop, participants will see how at your school, a little structure in the library and partnership with faculty can create a system that both boosts library usage and the level of scholarship. Book A Librarian is a service provided by the library at Colorado Christian University that takes the concepts of reference and appointments and packages it for easy marketability, scalable to your school.
Join us to hear Mr. Jay Forrest discuss the Emory University and the Georgia Institute of Technology joint Library Service Center (LSC). The LSC is a collaborative project that houses a shared collection of materials, provides delivery services and frees up space on the main campuses of both universities. The LSC includes: a secure, climate-controlled facility with state-of-the-art equipment and technology to house library collections, provide access to them, and ensure long-term preservation; a module to house approximately 4 million volume equivalents, on a site that can accommodate additional modules as needed; a reading room, allowing users to consult materials on site, so that they can make more precise selections of materials to be delivered to a campus library for use; and multiple deliveries per day of print materials to campus locations, and electronic delivery of scanned content, such as journal articles and conference papers.
Session organized and sponsored by the Collection Evaluation and Development Interest Group.
Although students are often in the library, using resources and engaging collections, they can also be a rich source of support for library goals. In the 2016-2017 academic year, the Pitts Theology Library piloted a “Library Scholars Program” that offered exceptional graduate students the opportunity to participate in discussions that guide the future of the library. As a part of the program, students have created and executed a project in one of three areas: research, pedagogy, or community engagement. Current student projects include work with special collections items, the creation of Research Guides, and working with exhibits. This presentation will share the results of this year's pilot program. It was our hope that the Scholar projects would allow students to gain valuable academic and professional experience. We also hoped that these projects would spark the interest of each individual scholar, as they partner with librarians to enhance Pitts offerings in service of the broader community. Through their work, these students will also act as library ambassadors, serving as a vital point of connection, collaboration, and accountability.
Library spaces are continuously being redefined. Libraries can no longer solely provide a quiet only environment. At Saint Paul University (SPU), the library has been changing its footprint and has created a collaboration area in an attempt to align classroom and student needs, which are seeing an increase in group assignments. The library has removed most of its reference collection, integrating the majority of the collection with the regular collection in order to provide more space for students. We partnered with the Saint Paul University Student Association, by organizing a weekly board game night in the collaboration area. These initiatives were done in hopes of having social gatherings, as well as an attempt to draw more students to the library and promote library activities, including training and awareness sessions. Over the past year, the SPU Library has seen a 13% increase in foot traffic, which challenges the trend of most academic libraries which are seeing a decrease. This presentation will focus on space redefinition and engagement with a particular focus on the challenges including managing expectations and change with faculty members who were against most of these new ideas.
