A library can create wonderful outreach events but, in the end, success is measured by patron turn out. So, how can these events be advertised in a meaningful, memorable way? With restrictions placed upon how various departments can contact the student population, staff of the MacMillan Law Library face the challenge of finding ways to market events without using e-mail. Wanting to keep advertisements informative while not bogging down students, staff members develop fun and innovative ways to reach students through the use of flyers, stickers, digital signage and advertisements attached to items such as bubble wrap. The MacMillan Law Library makes particular use of these marketing tools to advertise the events of its award winning Stress Busters program. The Stress Busters program seeks to help students get through the stress of finals exams by offering chair massages, therapy dog visits, coloring pages and snack. Events hosted by the MacMillan Law Library consistently see large student turn out. Beyond the Bulletin Board will include photos of various marketing materials developed by the MacMillan Library throughout the years as well as information on the impact of the said marketing approaches with particular emphasis on the marketing for the Stress Busters program.
